Enda Sportswear (Kenya)

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Enda is Kenya's first homegrown performance running-shoe brand, celebrated for its Made-in-Kenya craftsmanship and commitment to uplifting local communities. Working closely with Kenyan athletes, Enda designs durable, high-performance shoes for global runners.

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By sourcing manufacturing locally, most recently through a partnership with Umoja Shoes, Enda creates direct and indirect jobs in Burundi and Kenya. Driven by a mission to showcase African excellence on the international stage, Enda also emphasizes mentorship, athlete sponsorships, and storytelling that honors local producers.